Mistral's 55th Anniversary
Commemorating Mistral's 55th Anniversary
Honouring the Past, Celebrating the Present, and Forging the Future
28 March 2023, Singapore – Mistral commemorates its 55th year anniversary by paying homage to the Mistral products that were prominent in the early days when the brand first entered the Singapore market in 1968. Mistral's focus has always been to provide practical and reasonably priced home appliances, captured under the "Art of Simple Living" throughout the decades.
“As Mistral celebrates its 55th year, we are pleased to take this opportunity to reflect on our roots and celebrate our progress since our establishment in 1968. Our commitment to providing consumers with practical and reasonably priced home appliances has remained steadfast throughout the years, and our new 6" Desk Fan is a testament to that. It takes inspiration from the iconic Box Fan. As we continue to innovate and adapt to the changing market, we remain committed to our 'Art of Simple Living' philosophy and invite our customers to join us on this journey.”
- Mr. B.K Tan, Managing Director of Mayer Marketing
The pioneer brand of well-made air movement products in Singapore continues to grow and understand the needs of modern consumers. As practicality and affordability remain a top priority, consumers are also constantly seeking aesthetics that best suit the interior design of their homes. In recent years, Mistral has collaborated with major global IP owners such as Disney, presenting collections that excite fans of the brand. Consumers have always been at the heart of Mistral's innovation and design collaborations, and this commitment will continue to forge a better tomorrow for the brand and consumers alike.
In celebration of Mistral's 55th Anniversary, the brand will launch its new 6" Desk Fan on 4 April 2023, to commemorate its most iconic product, the Box Fan, which was their very first product when the brand launched in 1968. This simple yet reliable device is designed to provide a gentle and constant airflow that can help improve comfort and productivity in any setting, from workstations to bedrooms, kitchens, and more.
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